Photograph by Jean Pierre Dalbera Flickr

Does this hold true for digital products? Or must we market them –AS– we build them? Rome wasn’t built in a day – and I venture to argue that no digital product is created in a day either. I will admit the baseball field the title refers to may have fared a bit better though.

Many startups fall prey to perfecting a product before getting it to the marketplace. Then by the time it exists in front of the customer – no one is even looking for it, or anticipating its arrival. But how is a solopreneur supposed to create a digital product and market it at the same time? Simple – time management. Though the only ‘simple’ part is actually typing that sentence. Continue reading →